What can you buy at the new small-format Target in Oak Park?

Groceries. Electronics. Apparel. Exercise supplies. Greeting cards. Toys. Housewares. There’s a small Starbuck’s right inside, in case you need a pick-me-up while shopping. The essentials and then some.

Ivan Bahena—store manager—talked with me recently about this new, small-format Target. He mentioned that, sometimes, multiple guests comment on a product they would like this story to carry. One example is baby apparel. Bahena got enough requests that he passed the idea up the line. Within two weeks, the store was stocking children’s and baby clothes, including holiday onesies and party dresses for the toddler set.

Ivan laughs that not all of his customer requests are fulfilled. He says, “My message has been: I can try, but I can’t make any promises. At the end of the day, there’s only so much I can do with the space we have available. But if it makes sense, if it’s multiple requests from multiple guests, I will send the communication up.” He says, “I am more than willing to listen to your feedback and to work with you.”

Bahena—his persona and his promise—is a great example of the service that Target is famous for. He has worked for Target for 13 years. When he had the opportunity to become manager of this new store, he jumped at the chance. Bahena, who great up in Chicago and now lives in Logan Square, says, “I am really excited to join [the Oak Park] community.”

At 22,000 square feet in this small-format size, they can’t stock everything. However, Bahena notes that, by using Target.com online, a customer can order any item Target carries and have it delivered to this store—and then simply drop in and pick it up when it’s ready. If the item is something this Target stocks, it will be ready within one hour. If it’s coming from another Target location, it might take 2-4 business days—at which point the customer will get a message that the item is waiting for them. Simply show and ID and go home with your goods.

Bahena wants customers to know there is ample parking for Target shopping located inside the Emerson building; visitors can enter from Westgate or Maple. The Target parking within that garage is clearly marked. The Holley Court garage is also nearby and, like all Village lots, free for the first hour and a half.

Bahena says, “Even though we’re small, we do have a little bit of everything.” He adds that all his customers will get the same Target promise personally from him: “a commitment of delivering low-price promise and delivering a great service for our guests.”  Just in time for holiday shopping.







Jason Ebel, half of the Two Brothers duo that has recently brought Two Brothers Social Tap to 100 S. Marion Street in Oak Park, says that, at Two Brothers, they like to say they have 450 family members in their company—everyone who is employed across their five locations. Ebel says, “When you treat your employees with respect, you also treat your customers with respect.”

Indeed, Oak Park customers are drawn to this family enterprise. They probably also love the convenient location, delicious beer, sustainably sourced food, friendly atmosphere, and heated patio. The menu changes seasonally and, while some favorites are always available, other items are inspired by foods as they become plentiful locally.

Ebel says that one reason they selected Oak Park for their newest location is that they wanted to get closer to the city. Oak Park—with the CTA green line steps from the front door of Two Brothers Social Tap—fit that bill nicely.

Ebel, who was trained as an architect, especially appreciates the history in Oak Park. He says, “It’s very humbling, because we don’t pretend anywhere near the stature [of some Oak Park greats] but we sure like being a part of all the things that go on in Oak Park and the community that embraces it.”

“The sense of community is great in Oak Park,” Ebel says, noting that officials at the Village were welcoming and helpful, genuinely interested in the Two Brothers story. Ebel notes that the Village granted them a license to sell their new line of distilled spirits, made in Aurora, IL—a feature unique to the Oak Park Two Brothers location.

Looking for a place to relax in the morning or earlier afternoon? Two Brothers Social Tap is also a coffee shop as well as a restaurant and a place to buy craft beers and special spirits—to stay or to go. When I ask Ebel how they drive foot traffic, Ebel says, “Overall, we feel that, if we can get them in and show them a good time, they will come back.”


You can buy bikes and bike equipment in the stunning new location of Wheel & Sprocket, on Westgate Boulevard in Oak Park. Of course you can; it’s a bike store. You can also have the bike you already own tuned up or serviced there. But after having spent some time talking to the general manager, Eric Krzystofiak, I’m realizing that Wheel & Sprocket is indeed a bike shop—and much more than that.

According to Eric, “Advocacy [for bike riding] is a huge part of what we do,” noting that the Wheel & Sprocket Company—Oak Park is their eighth store—participates in or supports eighty biking events per year. These events help educate bikers as well as create safer biking infrastructure all around. “Of course we want to be successful and be here [in Oak Park] for years and years and years. But a big part of that is being involved in the community and helping support cycling,” says Eric.

Noel Kegel, the co-owner of the Wheel & Sprocket company, says that, when choosing a new location for a store, they look for a place with “a couple of elements that fit with our cultural DNA; [we look for a spot that] has some history, some character. And we look to really be a part of the neighborhood.” Oak Park fits that bill and they are excited to be here. He adds, “Customer service [to help them open] at the Village has been excellent.”

Their spot on Westgate Boulevard, across from The Emerson mixed-use development which will house Target on its ground floor and residential apartments above, was selected with proximity to The Emerson in mind. They hope to interface with the residents of The Emerson in various ways, as well as with shoppers at Target and other stores. Possible future collaborations, according to Eric, include Wheel & Sprocket picking up, repairing and returning bikes to and from the bike room at The Emerson while residents are at work for the day.

Both Noel and Eric mentioned Chris Kegel, founder of the company and Noel’s father who passed away last February. Noel and his sister Amelia then took over the company. Noel says, “I want to honor what my dad started and take it forward into the future. We’re all doing that; we’re all sort of honoring his legacy by keeping it going strong.” Of his four years so far at Wheel & Sprocket, Eric says, “It’s the most special thing I’ve ever been a part of.”

Upcoming events include a ten-week indoor cycling class at Wheel & Sprocket, plus outdoor winter biking on fat tires. They have a Grand Opening planned in October that will coincide with the opening of Target. Eric, who strives to be friendly and available every day, “There’s nothing more special than getting more people on two wheels.”

From the time when he first opened his family business, Wild Onion Brewery & Pub in Lake Barrington, Mike Kainz and his family members have been scoping the greater Chicago area for a second location, closer to the city. Mike started coming to Downtown Oak Park’s MicroBrew Review as a vendor and he knew right away that Oak Park was the right fit for a second location because of the diversity, the sense of community and the overall energy in Oak Park. His second location, Wild Onion Tied House, 1111 South Boulevard in Oak Park, opened this month.

Wild Onion Tied House takes its name from Prohibition Era watering holes “tied” to their parent breweries; these second locations were called Tied Houses. Kainz and his family chose a property that was once a popular theater, a live venue in 1913 and a film theater in the ensuing decades, a thriving place during Prohibition. Kainz says records show the space hosted 800 people at a time. The building with its stunning skylight was designed by native Oak Park architect E.E. Roberts. Kainz says, “I can almost hear the voices inside the building.”

Tied House currently offers seventeen Wild Onion beers on tap, with more offerings in bottles and cans. The night I was there, I was wowed by the honey truffle burrata appetizer and the blooming salmon entrée as well as the gracious service. Kainz has a live music performance schedule: smaller acts, he says, and often acoustic duos. In addition, he runs a Monday through Friday happy hour with dollar off beers and appetizers. Three TVs will adorn the bar area for game viewing. Additionally, Kainz is planning movie nights: stay tuned. He is optimistic about attracting newer residents to Oak Park such as those living in the Vantage and (soon-to-be-opened) Emerson buildings. He continues to reach out to condo associations and other communities within Oak Park to spread the word about Wild Onion Tied House.

Kainz and his brother started their brewing business two decades ago out of their parents’ garage thanks to early financing through their parents. He comes from a tight-knit family; running this family business has been his life and livelihood for a long time. So far, Oak Park has given Kainz and Wild Onion Tied House a warm welcome. He said, “It’s been a fun process, becoming integrated with the community.” After a long search, Kainz and his family have found the home of their second location—Tied House—in this restored Oak Park theater on South Boulevard, a space where, after a long hiatus, Oak Parkers can once again find libations, entertainment, meals and good cheer.

At the new Academia Institute of Language and Culture at 308 Madison Street in Oak Park, adults can take courses such as The Neuroscience of Social Justice, Creative Writing, Japanese for Adults, and Introduction to Classical Music. The teenage set might dip their toes into Mandarin, Italian, or French, among other offerings. And younger children—preschoolers and elementary age—might attend summer camp, bilingual story times, or classes including Indian Mythology, Arabic, Greek, Polish and many more. Academia opened its doors only six weeks ago and, already, many are taking advantage of its rich curriculum for all ages.

Recently I spoke with Kaycee Militante (pictured), Director of Children’s Programming and Curriculum, to learn more about Academia. Militante has worked as a classroom teacher and a trainer of teachers. I asked her why she chose Oak Park as the location for Academia. She says, “People are curious here. We thought there was a need for it, that people were hungry for a place like this.” In the planning period, she notes, the team discovered there were many local programming options for younger children but not as many for elementary-aged, teens and adults. Academia aims to fill that gap in Oak Park.

Knowing that today’s families are busy, Academia has created a flexible model. Adults may take classes, and drop their children in another classroom for a story time and childcare while they do so. Preschool and children’s classes have flexible start times. Elementary students will be bused from local public schools to Academia for after-school offerings and a half-time kindergarten for River Forest families—including transportation—is available. Many classes work on a drop-in basis. There is even adult summer camp, and monthly family membership helps make things affordable. Militante says, “Academia’s goal is to develop a reputation for being a place that makes learning truly fun for children and adults.”

She says, “We live in a culturally and academically rich area, but sometimes it’s tough to reach Chicago to attend classes and programs that interest you.” A trip to Academia on Madison Street could be a more convenient option for learners of any age to pursue interests, discover new hobbies, build community and have fun.

Obsessed Kitchen and Bar is the newest venture of co-owners Dan and Tricia Vogel, but it’s not their first business in Oak Park. Before opening Obsessed at 800 S. Oak Park Avenue, the Vogels ran (and still run) a catering company, Food Obsession, for four years on South Boulevard. I sat down with Dan Vogel to discuss this new opening and life as a chef and owner.

Although Vogel now wears many hats within the businesses, he says, “My first love has always been cooking on the line. When the ticket printer just keeps printing and printing and printing and you just have to cook. We call it controlled chaos. […] For me, that’s the part that is the most fun. The cooking, the coming out and talking to guests.”

If you have dined at Obsessed Kitchen and Bar since its opening March 23, 2017, you will know that Vogel does circulate through the house, greeting guests. The night I was there, he came to make sure I was pleased with my burger (and I was).

One strategy Vogel uses is to hire great people who bring skills he may not have himself. He says, “The important thing is to know what I’m good at, and what I’m not good at. […] We try to surround ourselves with guys and gals that are smart and willing to put their input in.” He laughs that his middle-school-aged son is also helping him create good posts on Instagram.

Vogel’s advice for would-be business owners in Oak Park is to be proactive in forging a relationship with the Village. “Open the line of communication,” Vogel says, “Introduce yourself and really explain to them what you’re trying to do. When we opened up Food Obsession, we had them inspect us twice before we even started anything because I wanted to know what we needed to do first. When it came time for the inspection, we were able to walk through and say: You said you wanted this done? We did it.” Knowing the Village’s expectations beforehand helped the inspections go smoothly.

I asked Vogel about next projects. He does have some plans, he says, but for Obsessed Kitchen and Bar Vogel says, “We’re not trying to be anything more than a neighborhood restaurant and bar that focuses on family—and when we say neighborhood, we mean Oak Park, Forest Park, River Forest, Berwyn, and whoever else wants to be in the neighborhood.” Some of his staff and many of his customers live in the neighborhood immediately surrounding the restaurant.

Up and coming? Brunch! Vogel plans to start offering brunch after Fourth of July. No eggs and bacon, he says, but avocado toast, chilaquiles, huevos rancheros. “I call it Brunch Food that I’d Like to Eat,” says Vogel.

You might see him washing dishes, doing payroll, cooking, or feeding his two children a snack. No matter what he’s up to, Dan Vogel will give you a hearty hello and serve you food so fresh and tasty that you might even become obsessed with it.





Crain’s Chicago Business Roundtable

OPEDC executive director John Lynch joins a Crain’s print roundtable discussion with his peers from Skokie, Wheeling and Brookfield to discuss economic development. Read details here:

June Local Economic Development Roundtable

“We did it!” says Haj Herbert, owner of Magical Minds Studio, as I meet her early on a May morning inside her new space at 110 Madison Street. Seven years into her business—a play-based, art-based preschool program with additional offerings for school-aged children and adults—Herbert has bought her own building, had it rehabbed, and moved in. As we talk, sun floods the colorful floor tiles. Children socialize and play, busy at kid-sized tables, until a teacher takes them out to play in the grassy yard.

Since she first opened Magical Minds Studio on Harrison Street in 2007, Herbert has adjusted her model a few times. At first, she offered ten-week classes. Herbert says she learned, “Parents needed longer care or shorter care. There was a need for after-school programs. We kept tweaking it until we got it right.” Currently she offers Passport 2 Preschool, after-school programs and more.

Herbert’s best tool for “getting it right” is listening to her clients and her would-be clients—both the kids and their parents. As a working mother herself, knowing it was hard to leave her own children, Herbert says she thought, “How can I make these moms feel the trust that I feel when I take my child to a daycare?” She set about trying to create that environment. She adds, “My programming has always evolved based on what the kids want.”

I ask Herbert to name some of her keys to success. She says it’s been important for her to be available to her clients, but that she still carves out the family time she needs with her husband and two children. She adds that being clear about her vision helped her get things done. Finally, she says, she has built a relationship with her community. She says, “[Within the community], I talk up my business—and then I listen to what people say, and what they want.” Later, she is able to make programming changes or tweaks based on what she learns.

With a brand new dedicated ceramic studio and weekend hours, there’s a lot to check out at Magical Minds Studio (magicalmindsstudio.com) in its new Madison Street home. Herbert says she is planning a grand opening celebration in June. I ask her how it feels to finally walk into her own, customized space where she can spread her wings. She answers me with one word: “Wow.”


If you walk into Taste of Brasil restaurant, 906 S. Oak Park Avenue, on a Saturday evening, you will find a lively crowd filling the tables—the standard 4-seaters toward the center, as well as the taller 2-seaters near the window. Andre Otero, half of the husband-wife owner team, is front-of-house, greeting and chatting with customers in both English and Portuguese.

All of this is cozy and inviting, but just wait until your meal reaches your table. Otero’s wife, Cristiane Pereira, is the other half of the ownership duo; one of her roles it to cook on Saturdays. She is a graduate of culinary school and her talent is evident from the first bite of their signature cheese bread, puffs of “goodness,” as she says, made (gluten-free) from taro flour and cheese. For a main dish, I ordered Feijoada, the national dish of Brazil. Everything is fresh, flavorful and beautifully presented.

Earlier this month, I had the chance to sit down with Pereira and Otero to talk about how they got started and how their business has evolved. They are both originally from Brazil, where they met. Pereira says they had the chance to buy the place seven years ago, soon after getting married. Their different skill sets help them work in a complementary way. With his engineering background, Otero is more strategic and he laughs that he “hates cooking”; Pereira, head cook, is in charge of human resources as well as all the buying. Otero says, “She’s the creative one.”

Only months after they opened, Pereira became pregnant with their daughter, Bianca. Pereira says that it was a challenge working through her pregnancy: “We didn’t have employees. All we had was two people helping. […] I used to come in [early] and only leave after we closed at night.” Otero jokes, “At age three, Bianca started to help. She could walk and deliver the cheese bread [to the tables].”

Seven years in, business is stable. They appreciate the community in Oak Park. Pereira notes, “Oak Park is very diverse. And they are willing to try new things.” They both say they value their customers and treat them more like friends. Of Oak Park, Pereira says, “I just like the fact that this is truly a community. People care about each other.”

One thing they really appreciate about Oak Park is the Health Department. Otero says, “We appreciate everything they have done. They have educated us. They have always given us time to comply.” Pereira adds, “It helps me to keep my employees on their toes. We label everything. We organize everything, the way it’s supposed to be. In these things, we have been trained by the Health Department.”

Up next for Taste of Brasil might be a move or adding a new location, still inside Oak Park. In the meantime, Pereira has created and bottled her own delicious hot sauce, called “I’m hot!”, for sale at the restaurant. The sauce boasts all local ingredients except for the special malagueta Brazilian peppers they use. They hope to increase the distribution of her hot sauce, as well as frozen cheese bread that can be baked at home. For more information about Taste of Brasil or to view the menu, visit tasteofbrasilcafe.com


Open for Business March Profile: Michelle Vanderlaan

Some people seem to be born with an entrepreneurial spirit, and Michelle Vanderlaan, owner of Sugarcup Trading and 16 Suitcases, is one of those people. As an undergraduate at the College of Charleston, she was tapped to work for IBM. She worked in the corporate world for a number of years after college, but Vanderlaan says, “I knew very early on that I wanted to be an entrepreneur. […] I’ve always had that entrepreneurial interest and drive.”

When Vanderlaan became a mother, she says, “I had to make a decision about whether to continue in the corporate world because I traveled extensively.” She did choose to leave her position, but she kept very busy by sitting on not-for-profit boards. Eventually, she launched a large project as the co-president of Holmes Elementary School. After leading focus groups and gauging interest (which was high), she went forward with helping Holmes achieve Zero Waste status. Vanderlaan consulted with Gary Cuneen of Seven Generations and with others. She wrote four grants to fund the project and was awarded all of them. “I was shocked!” she says.

Things changed quickly. The community went from a parent participation rate [in Zero Waste] of “maybe 3% or 4% to over 97%,” Vanderlaan says, because the students shared their enthusiasm at home and got their parents involved. Vanderlaan started to receive invitations for speaking engagements about how to take schools to Zero Waste. Finally, a filmmaker caught wind of the project and made a documentary focused on the kids’ point of view.

Vanderlaan stepped back and said to herself, “If we can get kids this excited about recycling garbage, what if we could get them excited about recycling their toys for reuse?” Soon she started a trading post within Holmes, where students brought in gently used clothes and toys, and made use of trading cards to keep track of swaps. This trading post planted the idea for Sugarcup Trading, Vanderlaan’s Marion Street shop that she opened seven years ago.

Customers of and visitors to Sugarcup know that it’s packed with eye-catching children’s clothes, accessories and toys. In addition, the trading element remains as there is a Trade Lounge for gently used clothing and Red Tag sales periodically, the proceeds of which are donated to one of eight local charities Vanderlaan works with regularly. Being eco-friendly and giving back to the community are two key elements of Sugarcup’s mission.

Over the years, Vanderlaan heard frequently from parents that their children were sizing out of Sugarcup Trading and were missing the carefully curated products there. When her own daughter hit age 13, Vanderlaan decided to take the leap and open a new store right next door: 16 Suitcases. In focus groups, she heard from her customers and advisors that they wanted contemporary women’s clothing that is “on trend, current, fresh, updated, comfortable, quality, and, even more importantly, [on] price point,” says Vanderlaan. 16 Suitcases, open now, checks all these boxes with beauty and grace. Vanderlaan does all the buying for both stores, often traveling to New York and other places to find items that are on trend and unique.

Just as Sugarcup with its trading element and commitment to the environment and the community is more than “just a boutique,” so is 16 Suitcases. One can shop in 16 Suitcases by simply walking in and choosing items, paying for them in the store. Another way to experience this special place is by coming in and having a fitting by a stylist. You can then order “suitcases” to be delivered when you wish—16 per year. Your suitcase will include items chosen just for you, some of which will not be available in the regular shop. Keep what you like and send the rest back.

I asked Vanderlaan what advice she would give to a small business owner hoping to open in Oak Park. She had four tips. 1. “Location, location, location.” It matters where you are within the Village, so think about what you want to sell and find the right spot. 2. “Find your tribe”—and she cautions that these people who really believe in you and get your mission may be other than those you expected. Keep looking and you will find them. 3. “Give back.” Vanderlaan has built robust giving programs into her business plan and it feeds everything she does. And 4. “Hire the very best people.” Her businesses thrive, she says, because of her incredible employees who bring so much expertise and dedication to the work.

On April 1, 2017, 16 Suitcases will officially launch several exciting components. One is the subscription box service. Another is a curbside option, where you can call or order online and drive by to pick up a wrapped or unwrapped item, brought to your car. Third is ecommerce, “leveraging technology to the hilt,” Vanderlaan says. Purchases online and in the store will be possible with your phone. Finally, its website is going live very soon.

Whether you are shopping for a grandchild, a friend, a spouse, a daughter, or yourself, treat yourself to a trip to Marion Street. Sugarcup Trading and 16 Suitcases, nestled side-by-side, offer a rewarding and unique retail experience. Keep your eye on these two companies and their founder, Michelle Vanderlaan: here is where the leading edge in retail lies. https://www.sugarcuptrading.com/


On February 6, 2017, Happy Apple Pie Shop was just one day away from its soft opening at its home at 226 Harrison Street. In the new kitchen, a staff member made pie crust and neighbors paused on the sidewalk to pop their heads in with a welcome to co-owner Michelle Mascaro. While winter sun poured through the big, front windows, Mascaro took a few minutes to sit and talk with me about the opening and her shop’s mission.

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With a focus on Lively Athletics this month, OPEDC pilots its new monthly feature column, Open for Business. Open for Business will profile an Oak Park small business each month to bring you the inside story on the business owners in your community.

On a recent visit to Lively Athletics at 109 N. Oak Park Avenue, I was drawn to the bright children’s obstacle course situated near the children’s shoes. Kids can try on shoes here and skip a hopscotch, do “long jumps” on a mat with colored lines, and hop around on bright, plastic 3-D shapes. Lively co-owner Anne Pezalla told me that she conceived of the obstacle course to help parents shop smarter. When choosing an athletic shoe for their child, they need to select one that serves the child well as they move. The obstacle course gives kids a chance to really test different shoes in the sorts of conditions (playground, for example) in which they’ll be using them.

Lively Athletics co-owners, sister duo Kate Pezalla Marlin and Anne Pezalla, grew up in Oak Park. When they decided to open an athletic store together focused on their shared obsessions—community and running—they never looked anywhere but Oak Park. Anne says, “We grew up here, we love it here, and we’re raising our kids here. The idea of opening anywhere but our hometown didn’t even occur to us.”

Oak Park has been a welcoming home for them. Anne explains that, as a new business, some advised them that they would likely lose money in their first year. Instead, they were in the black. She says, “Our customers care a great deal about shopping local and keeping the dollars they spend in their community.”

Anne says, “My favorite thing about doing business in Oak Park is the small town feel.  I recognize half of our customers from somewhere—maybe my kid’s daycare, or the library, or because they’ve become regulars.”

I asked Anne what advice she has for someone who might be hoping to open a business in Oak Park. She said, “My top piece of advice is to tell your story.  Oak Parkers want to do business with you, the business owner, not a faceless corporation.” She adds, “The best ways we’ve gotten customers in the door is to listen to what they want and give it to them. People want a local store that offers a great fitting process for kids’ shoes? No problem, we added that to our services.” Lively also delivers their products to customers’ homes within Oak Park.

Looking ahead to 2017, Anne says: “We’re really excited about teaming up with Coach Janice Enloe to offer a variety of training programs for local races out of the store.  Parents have been complaining about how hard it is to buy soccer cleats for kids around town, so we’re starting a small used cleat department with our kids’ shoes.  Finally, we keep inching towards becoming a tennis apparel and shoe store, so look for that soon!”

If you haven’t shopped at Lively Athletics yet, 2017 might be a great time to check them out. And if you already know about them, then, chances are, you have become a regular customer. For more information, check livelyathletics.com