Rebrand

The Oak Park Economic Development Corporation is thrilled to lead a new civic brand strategy for the Village of Oak Park. In partnership with peer agencies and community stakeholders, OPEDC will develop a new strategy, supported by messaging and graphics, that resonates with an audience of potential investors, businesses, and residents. The new brand is intended to achieve a two-pronged outcome:

 

1. Externally

The brand will communicate the value of Oak Park to a regional and national target audiences. With a compelling message and a varied marketing mix, the brand will stimulate a dynamic and growing dynamic growth strategy.

2. Internally

The brand will align multiple agencies around a central idea. A visual identity and marketing toolkit will make make it easier for all stakeholders to promote the Village and create complementary marketing communications

 


Team

Led by OPEDC, in partnership with peer agencies, the brand strategy will be developed by Sasaki, a Boston-based multidisciplinary design firm; a5 will provide marketing and communications support.

 

Oak Park Agencies

Village of Oak Park
Oak Park Economic Development Corporation
Downtown Oak Park
Oak Park Regional Housing Center
Oak Park Residence Corporation
Oak Park Housing Authority
Visit Oak Park
Oak Park-River Forest Chamber of Commerce
Oak Park Area Arts Council

Design Team

Sasaki + a5

 

 


Process

The branding process will be inclusive and transparent, with regular opportunities for stakeholder and public input. Unfolding over four distinct phases, it is expected to conclude in the Spring of 2018.

 


Resources

Review the most recent materials produced in the course of the branding process, from concept drafts to presentations.